Wednesday, July 28, 2010

Good article about Criticism & Hyping Movies

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Everybody’s a Critic of the Critics’ Rabid Critics

excerpts from A.O. Scott


.."It also, serendipitously, set the table for “Inception” by rehearsing some important terms of debate: Do certain directors inspire unreflecting loyalty from both professional critics and passionate movie fans? Does the perception of this kind of bias plant seeds of skepticism that blossom into overstated negative reactions? What role does expectation (or hype, if you prefer) play in the audience’s experience of a movie?"

.."As soon as the July Fourth weekend was over, these questions began to swirl around “Inception.” Warner Brothers, having screened the movie for select journalists the previous Friday, relaxed its embargo — the standard, routinely flouted prohibition on publishing reviews before opening day — and a burst of raves went up all over the Internet. The name of Stanley Kubrick was duly invoked, and the word “masterpiece” sounded like a trumpet through the blogosphere. The early score on Rottentomatoes.com was a perfect 100. "

.."What seemed to provoke the most ire was that these critics had shown the temerity to mention what other critics had written, and to respond to the aggressive marketing and the early effusions. "

.."Nonetheless, over the first weekend of the release of “Inception,” I braced myself for brickbats for both sides. Either I had been suckered by the Hollywood publicity machine, or else I was blind to the visionary genius of a great artist. "

.."Maybe my memory is fuzzy, or maybe I’m dreaming, but I think it used to be that “masterpiece” was the last word, the end of the discussion, rather than the starting point. "



Source: (read the whole thing there)
International Herald Tribune

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