"The report identifies three major trends in original online TV series.
Trend 1: Increasing numbers of famous actors, producers and directors are launching Internet TV series, with blue chip sponsors
Examples:
- Director Bryan Singer (X-Men) is working on a scifi Web series.
- Director Ridley Scott (Gladiator) is backing scifi production Purefold.
Trend 2: Sound business models and commercial opportunities are emerging
- digital download sales
(e.g. Dr Horrible's Sing-Along Blog's production has been distributed online via video aggregator Hulu, with advertising, and as a paid-for download via Apple's iTunes, before its DVD release. Whedon says the show became profitable from downloads alone.)
- major brand sponsorship
- web site commissions
(e.g. Video aggregation sites Babelgum and My Damn Channel offer Web show producers new commissions and exclusive distribution windows)
- cross-promoting commercial interests
(e.g. Hilary Duff's series The Chase features her fashion collection, Femme for DKNY Jeans.)
- reaching TV viewers via games consoles
(e.g. Microsoft funded two seasons of gamer comedy the Guild to provide original content direct to TV viewers for the Xbox 360 Live Marketplace.)
NEIL PATRICK HARRIS !!!
Trend 3: Web shows will break out across the entertainment sector generally
Example:
To promote the show's third season, the producers created a music video with an original song, Do You Wanna Date My Avatar, uploaded it on YouTube and invited fans to buy the song as iTunes and Amazon downloads.
Without a conventional marketing campaign or record label, the song gatecrashed the music download charts, going to no. 1 on Amazon MP3 downloads and no.1 on iTunes music video downloads, overtaking acts such as Black Eyed Peas."
The complete article here: > Productplacement.biz
Reports on the Web TV business: > Futurescape.tv
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